Kristine Pearson

Re-Imagining Radios
33 Years
Lifeline Energy
Role :
Chief Executive Officer

Executive Summary

Lifeline Energy is a mission-driven non-profit social enterprise. We are the only designer, manufacturer and distributor of power-independent MP3 players and radios for the humanitarian sector.
Our products are thoughtfully designed for use in harsh conditions by groups including classrooms, listener clubs, cooperatives and clinics. For emergencies, we offer a range of portable radio-lights for families and individuals.
With 20 years of experience on the ground in Africa, we can help with multiple aspects of your communication projects. This includes needs assessments, product customisation, logistics, co-creating distribution plans, assisting in content creation, creating support materials and product training. Operating mainly in sub-Saharan Africa, we work across development sectors including education, health, agriculture, peace-making, economic development, environment and emergency response.
Since 1999, 650,000 power-independent radios and media players have been distributed. Each radio or MP3 benefits an average of 40 listeners, except in school programmes where the number is higher given large class sizes. Why solar radios for learning? Despite inroads made by cell phones and the internet in sub-Saharan Africa, radio remains the primary means of communication. Yet, in many areas electricity is still scarce or non-existent and the ongoing cost of batteries makes them unaffordable to the poor. Important informational and educational programmes often do not reach the groups they are meant to benefit. Our MP3s create a classroom anywhere, anytime. Our solar and wind-up Lifeplayer MP3 can be pre-loaded with up to 32 GB (480 hours) of school lessons, books, stories, podcasts and more.

Key Objectives We Set Out to Achieve

Lifeline Energy partnered with Stepup.One and provided us with an amazing opportunity to unleash our social media skills and our newly learnt lumen5 skills for visual storytelling.

How did we do on those Objectives

  1. We had all of our refugee graduates trained on Lumen5.com for creating video content
  2. We prepared and executed a social media brief along with the CEO of Lifeline Energy.
  3. Kristine Pearson visited the graduates at the Kakuma Refugee Camp and trained them soft skills.
  4. We created the very first video that went live with Lifeline Energy using Lumen5

Today is #EarthDay - an annual day to celebrate #MotherEarth and to demonstrate support for environmental protection. Take in the beauty around you. This is #Meru county, #Kenya. #MagicalKenya #EarthDay2021 https://t.co/4rAz5JC9mN LifelineEnergy photo

Our hearts are with #CapeTown community today as fires rage through Table Mountain National Park hindered by strong and unpredictable winds. High praise for firefighters and emergency workers. #SouthAfrica #CapeTownFires https://t.co/kMgzZJ5sZ2
LifelineEnergy photo
Kristine Pearson @KPLifeline
Helicopter filling up in the Newlands Swimming Pool. #capetown #CapeTownFires https://t.co/Dl1LsNWC1g

Valuable tips for children anywhere and everywhere.
#childabuseprotectionmonth https://t.co/l2EhbcyHP7
LifelineEnergy photo
Childline Kenya @childlinekenya
Here are some tips for keeping children safe from sexual abuse and exploitation:
#ChildAbusePreventionMonth #stopchildsexualabuse https://t.co/uOgBaMulJ1

The Esila Campaign (for girls) to bring #solar & windup radio-lights to #Maasai girls in #Kenya during school lockdowns to ensure they don't fall behind. @TomHanks #TomHanksDay2021 3 April https://t.co/OxHH0ozoGx

Our popular #solar & windup #radio - light for school kids in #Africa. They can listen to school lessons in the day & use the #LED light to study at night. What we're sending to #Kenya for @TomHanksDay
fundraising to keep girls learning. #nobatteries https://t.co/aVyZNtg6YE https://t.co/8yNJMOIlM3
LifelineEnergy photo