Don't give us hand-outs, Give us a marketable skill & Connect us to global opportunities
Inspired by this challenge, We decided to Reskill & Employ Refugees as Digital Professionals
Our Story
Jan 19
We pitched the idea “Reskilling & Employing Refugees” to UNHCR
Jan 19
Together we decided to Reskill Refugees as Digital Professionals
Jan 19
Specialising on Social Media, Lead Generation, Recruitment and Fundraising
Feb 19
We designed and executed a step-by-step program
Feb 19
To onboard, train and help the refugees find their first job
Mar 19
We also hand-picked tools used by top design agencies to deliver professional outcomes
Mar 19
We engineered a "7-Step Model" to deliver training, to find jobs and to execute work for our clients
Mar 19
We started with a team of 5 refugees in 2019
Dec 20
We reached 50 refugees in 2020
Dec 21
We scaled to 1,000 in 2021
Jan 22
We plan to scale to 10,000 refugees across 7 camps in 2022
Our pilot team of 5 from Kakuma Refugee camp


Over the last 3 years, we have grown to
1400+
Refugee Graduates
8+
Refugee Camps
100+
Clients
20+
StepUp.One Team
Our Vision to Create The World’s Largest Digital Workforce


There are 3 ways you can join this human revolution
You can hire us to deliver branding, thought leadership, social media marketing, lead generation and full-on sales and marketing teams
You can lend us your TIME to create real impact to hundreds of refugees directly
You can lend us your VOICE to take the message of StepUp.One to millions of people
We help individual business leaders connect with their target audience through the strategic use of their social media
Step 1
Understand the client context and objective
Revenue or Thought Leadership?
Step 2
Re-frame the objective into a powerful story
We follow the "Start With Why" framework to narrate your vision
Step 3
Convert the story into a compelling video
We use Lumen5 to make your story sing
Step 4
Identify the target audience / buyers
We use LinkedIn Sales Navigator to identify your audience ( Can do it with Facebook, Twitter or Instagram as well)
Step 5
Connect with them using the video
We connect with each one of your target audience on your behalf
Step 6
Converse with connected audience
We engage in meaningful conversations
Step 7
Close the sale or Formalise meetings
We can close it with either a subscription or a zoom meeting
Having built substantial client connections, We then nurture the relationships by sharing relevant content
Step 1
You give us - Social Media Credentials
We - Baseline of your social media profile using Hootsuite
Step 2
You give us - Hashtags and Keywords that matter
We - determine the Top 10 influencers for your industry based on your keywords using BuzzSumo
Step 3
You give us - the target audience demographics
We - Identify the target audience that we want to go after
Step 4
You validate the key list of - Influencers
We - make sure we "Like and share" relevant content from the top influencers using IFTTT
Step 5
You validate the - Content we recommend
We - Comment on top and create a point of view using Hootsuite
Step 6
You give us - Pictures and Videos
We - Curate the story and post it using Canva
Step 7
You give us - bullet point of your ideas
We - start creating original content, videos and start influencing your target market using Canva
Three Pricing Options to hire our team
Build Brand & Network
$
300
Per Month
- Build Personal Brand:
- Complete Profile Makeover
- Identify & Post Trusted Content (60/year)
- Collect & Post Original Content (60/year)
- Amplify Original Content across 20 groups
- Build Personal Network:
- Identify Client Profiles (5000)
- Connect & Build Network (1000)
- Weekly Progress Dashboard
- Use Cases :
- Brand Me Marketing
- Thought Leadership
- Content Leadership on Hashtags
- Build New Connections
- Nurture Existing Connections
Lead Generation
$
300
Per Month
- Structured Market Validation:
- Identify Core & Adjacent Markets
- Validate Each Market Segment
- Personalized message outreach
- Analyse results from Markets
- Focus on Segments that delivered
- Structured Lead Generation:
- Identify Clients from top Segments
- Contact with Clients (5,000 per year)
- Engage with Clients (1,000 per year)
- Convert Clients (50 per year)
- Structured Client Relationships:
- Identify top clients
- Nurture the relationship with them
- Reacting to clients posts & news
- Proactive outreach to old connections
- Weekly Progress Dashboard
- Use Cases :
- Lead Pipeline
- Revenue Pipeline
- Recruitment Pipeline
- Investor Pipeline
Hyper-Scaling
From $
6000
Per Month
- Speed Focused
- Company & Employee Branding
- Clients Contacted (500,000 per year)
- Clients Engaged (100,000 per year)
- Clients Converted (5,000 per year)
- Use Cases :
- Hyper-Scaling Market Validation
- Hyper-Scaling Revenue
- Hyper-Scaling Recruitment
- Hyper-Scaling Fundraising
- Hyper-Scaling Amazon SEO
- Hyper-Scaling Employee Engagement
-
Brand & Network
$300 / month Add to Cart - Change Lives -
Generate Leads
$300 / month Add to Cart - Change Lives -
Hyper-Scale
$300 / month Add to Cart - Change Lives
How will you benefit from this?
We would like you to treat our ReSkilled Refugees in the same professional manner you would normally use with any of your social media professionals.
Executed by ReSkilled Refugees
You will have direct visibility of execution by the refugee you have hired
Experienced mentors
Each refugee is supported one-on-one by an experienced mentor who has volunteered to coach the Reskilled Refugees
Visible Outcomes
You can see the agreed outcomes in the projects page of the Reskilled Refugee's portfolio
Direct Payments
Your money is directly paid into the bank accounts of the refugees vetted and verified by UNHCR
Verified by UNHCR
All of the participating refugees are identified for reskilling by UNHCR
Technology Platforms
We use world-class platforms like Hootsuite, BuzzSumo, and IFTTT to deliver good results


Our Vision
Step 1
Master the science of Reskilling Refugees on social media marketing at scale and at speed
Step 2
Find them a concrete job that pays them for their skills within Stepup.One
Step 3
As they develop their skills and become more competent, facilitate the Reskilled Refugees to find jobs on open job portals like UpWork.com
Step 4
Make sure the step by step guide is followed for all client interactions, postings, results and eventual payments
Step 5
Launch the idea of Reskilling Refugees on one marketable skill and scale it across all mature UNHCR camps
The Story of Kakuma Refugee Camp