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Reskilling Refugees and Connecting them to Opportunties that Pay
Don't give us hand-outs, Give us a marketable skill & Connect us to global opportunities
Inspired by this challenge, We decided to Reskill & Employ Refugees as Digital Professionals
Our Story

Jan 19

We pitched the idea “Reskilling & Employing Refugees” to UNHCR

Jan 19

Together we decided to Reskill Refugees as Digital Professionals

Jan 19

Specialising on Social Media, Lead Generation, Recruitment and Fundraising

Feb 19

We designed and executed a step-by-step program

Feb 19

To onboard, train and help the refugees find their first job

Mar 19

We also hand-picked tools used by top design agencies to deliver professional outcomes

Mar 19

We engineered a "7-Step Model" to deliver training, to find jobs and to execute work for our clients

Mar 19

We started with a team of 5 refugees in 2019

Dec 20

We reached 50 refugees in 2020

Dec 21

We scaled to 1,000 in 2021

Jan 22

We plan to scale to 10,000 refugees across 7 camps in 2022
Our pilot team of 5 from Kakuma Refugee camp
Over the last 3 years, we have grown to
1400+
Refugee Graduates
8+
Refugee Camps
100+
Clients
20+
StepUp.One Team
Our Vision to Create The World’s Largest Digital Workforce
There are 3 ways you can join this human revolution

1. As a Client

You can hire us to deliver branding, thought leadership, social media marketing, lead generation and full-on sales and marketing teams

Hire Us

2. As a Brand Ambassador

You can lend us your TIME to create real impact to hundreds of refugees directly

Join us

3. As a Brand Influencer

You can lend us your VOICE to take the message of StepUp.One to millions of people

Join Us
We help individual business leaders connect with their target audience through the strategic use of their social media

Step 1

Understand the client context and objective
Revenue or Thought Leadership?

Step 2

Re-frame the objective into a powerful story
We follow the "Start With Why" framework to narrate your vision

Step 3

Convert the story into a compelling video
We use Lumen5 to make your story sing

Step 4

Identify the target audience / buyers
We use LinkedIn Sales Navigator to identify your audience ( Can do it with Facebook, Twitter or Instagram as well)

Step 5

Connect with them using the video
We connect with each one of your target audience on your behalf

Step 6

Converse with connected audience
We engage in meaningful conversations

Step 7

Close the sale or Formalise meetings
We can close it with either a subscription or a zoom meeting
Having built substantial client connections, We then nurture the relationships by sharing relevant content

Step 1

You give us - Social Media Credentials
We - Baseline of your social media profile using Hootsuite

Step 2

You give us - Hashtags and Keywords that matter
We - determine the Top 10 influencers for your industry based on your keywords using BuzzSumo

Step 3

You give us - the target audience demographics
We - Identify the target audience that we want to go after

Step 4

You validate the key list of - Influencers
We - make sure we "Like and share" relevant content from the top influencers using IFTTT

Step 5

You validate the - Content we recommend
We - Comment on top and create a point of view using Hootsuite

Step 6

You give us - Pictures and Videos
We - Curate the story and post it using Canva

Step 7

You give us - bullet point of your ideas
We - start creating original content, videos and start influencing your target market using Canva
Three Pricing Options to hire our team

Build Brand & Network

$
300
Per Month
  • Build Personal Brand:
  • Complete Profile Makeover
  • Identify & Post Trusted Content (60/year)
  • Collect & Post Original Content (60/year)
  • Amplify Original Content across 20 groups
  • Build Personal Network:
  • Identify Client Profiles (5000)
  • Connect & Build Network (1000)
  • Weekly Progress Dashboard
  • Use Cases :
  • Brand Me Marketing
  • Thought Leadership
  • Content Leadership on Hashtags
  • Build New Connections
  • Nurture Existing Connections
Hire

Lead Generation

$
300
Per Month
  • Structured Market Validation:
  • Identify Core & Adjacent Markets
  • Validate Each Market Segment
  • Personalized message outreach
  • Analyse results from Markets
  • Focus on Segments that delivered
  • Structured Lead Generation:
  • Identify Clients from top Segments
  • Contact with Clients (5,000 per year)
  • Engage with Clients (1,000 per year)
  • Convert Clients (50 per year)
  • Structured Client Relationships:
  • Identify top clients
  • Nurture the relationship with them
  • Reacting to clients posts & news
  • Proactive outreach to old connections
  • Weekly Progress Dashboard
  • Use Cases :
  • Lead Pipeline
  • Revenue Pipeline
  • Recruitment Pipeline
  • Investor Pipeline
Hire

Hyper-Scaling

From $
6000
Per Month
  • Speed Focused
  • Company & Employee Branding
  • Clients Contacted (500,000 per year)
  • Clients Engaged (100,000 per year)
  • Clients Converted (5,000 per year)
  • Use Cases :
  • Hyper-Scaling Market Validation
  • Hyper-Scaling Revenue
  • Hyper-Scaling Recruitment
  • Hyper-Scaling Fundraising
  • Hyper-Scaling Amazon SEO
  • Hyper-Scaling Employee Engagement
WhatsApp
How will you benefit from this?
We would like you to treat our ReSkilled Refugees in the same professional manner you would normally use with any of your social media professionals.

Executed by ReSkilled Refugees

You will have direct visibility of execution by the refugee you have hired

Experienced mentors

Each refugee is supported one-on-one by an experienced mentor who has volunteered to coach the Reskilled Refugees

Visible Outcomes

You can see the agreed outcomes in the projects page of the Reskilled Refugee's portfolio

Direct Payments

Your money is directly paid into the bank accounts of the refugees vetted and verified by UNHCR

Verified by UNHCR

All of the participating refugees are identified for reskilling by UNHCR

Technology Platforms

We use world-class platforms like Hootsuite, BuzzSumo, and IFTTT to deliver good results
Our Vision

Step 1

Master the science of Reskilling Refugees on social media marketing at scale and at speed

Step 2

Find them a concrete job that pays them for their skills within Stepup.One

Step 3

As they develop their skills and become more competent, facilitate the Reskilled Refugees to find jobs on open job portals like UpWork.com

Step 4

Make sure the step by step guide is followed for all client interactions, postings, results and eventual payments

Step 5

Launch the idea of Reskilling Refugees on one marketable skill and scale it across all mature UNHCR camps
The Story of Kakuma Refugee Camp