"When capital, goods, and money move so freely across the world, why is that we 185,000 refugees are stuck in a camp for more than 20 years. Can you help us get access to marketable skills and connect us to global opportunities?" challenged Mohammed Hassan, Refugee-Co-Chair, World Economic Forum, Davos 2019
Inspired by this challenge, we decided to reskill refugees on a marketable skill and connect them to opportunities that pay. Have a look at our journey so far.
Jan 19
We reached out and convinced the UNHCR leaders at Kakuma about ReSkilling Refugees on a marketable Skill
Jan 19
UNHCR selected five refugees from the Kakuma Camp to be our pilot team
Feb 19
Together we decided to Reskill Refugees on Social Media Marketing
Mar 19
We designed and executed a step-by-step plan for training in social media marketing
Apr 19
We hand-picked tools used by top design agencies to deliver a professional service
May 19
We trained our graduates to use the right social media platform to deliver the right impact for every individual client
Jun 19
We expanded our services to Lead Generation, Social Media Marketing and Social Media Research
Dec 20
Team expanded from 5 to 50 Refugee Graduates in 2020
Sep 21
We are 250 Refugee Gradutes right now and on target to hit 1000 by the end of 2021
We started with a pilot team of 5 from the Kakuma Refugee camp
Over the last 3 years, we have grown to
4+
Refugee Camps
350+
Refugee Graduates
75+
Clients
10+
StepUp Team
There are 3 ways you can join this human revolution where the global community comes together to address the refugee crisis in the most dignified way
CLIENT
Our graduates deliver three types of services to individual business leaders, Social selling ( Lead Gen) , Social Media Marketing ( thought leadership), Social Media Research
Refugee Graduate
If you are refugee in any of the UNHCR managed camps across the world, please join the reskilling program
Change Maker
You can join the StepUp.One team as a mentor / changemaker providing your voice to our cause
We help individual business leaders connect with their target audience through the strategic use of their social media
Step 1
Understand the client context and objective
Revenue or Thought Leadership?
Step 2
Re-frame the objective into a powerful story
We follow the "Start With Why" framework to narrate your vision
Step 3
Convert the story into a compelling video
We use Lumen5 to make your story sing
Step 4
Identify the target audience / buyers
We use LinkedIn Sales Navigator to identify your audience ( Can do it with Facebook, Twitter or Instagram as well)
Step 5
Connect with them using the video
We connect with each one of your target audience on your behalf
Step 6
Converse with connected audience
We engage in meaningful conversations
Step 7
Close the sale or Formalise meetings
We can close it with either a subscription or a zoom meeting
Having built substantial client connections, We then nurture the relationships by sharing relevant content
Step 1
You give us - Social Media Credentials
We - Baseline of your social media profile using Hootsuite
Step 2
You give us - Hashtags and Keywords that matter
We - determine the Top 10 influencers for your industry based on your keywords using BuzzSumo
Step 3
You give us - the target audience demographics
We - Identify the target audience that we want to go after
Step 4
You validate the key list of - Influencers
We - make sure we "Like and share" relevant content from the top influencers using IFTTT
Step 5
You validate the - Content we recommend
We - Comment on top and create a point of view using Hootsuite
Step 6
You give us - Pictures and Videos
We - Curate the story and post it using Canva
Step 7
You give us - bullet point of your ideas
We - start creating original content, videos and start influencing your target market using Canva
Three Pricing Options to hire our team
Social Media Marketing
$
100
Per Month / Per Channel
- 1 Social Media Account
- 20 Posts / Month
- 10 Original Content
- 10 Influencer Content
- 3 Hashtags per post
- Monthly Analysis report
Social Selling (LeadGen)
$
200
Per Month / Per Channel
- 1 Social Media Account
- 1 Campaign
- 1 Video
- 400 Target Customers / Month
- 100 Target Conversations / Month
- 10 Target Conversions / Month
Social Media Research
$
300
Per Month - Per Service
- Translation Services
- Creating Events and Audiences
- Research and Data Collection
- Verification and List Building
- Data Labelling
- WordPress Web Sites
How will you benefit from this?
We would like you to treat our ReSkilled Refugees in the same professional manner you would normally use with any of your social media professionals.
Executed by ReSkilled Refugees
You will have direct visibility of execution by the refugee you have hired
Experienced mentors
Each refugee is supported one-on-one by an experienced mentor who has volunteered to coach the Reskilled Refugees
Visible Outcomes
You can see the agreed outcomes in the projects page of the Reskilled Refugee's portfolio
Direct Payments
Your money is directly paid into the bank accounts of the refugees vetted and verified by UNHCR
Verified by UNHCR
All of the participating refugees are identified for reskilling by UNHCR
Technology Platforms
We use world-class platforms like Hootsuite, BuzzSumo, and IFTTT to deliver good results
Our Vision
Step 1
Master the science of Reskilling Refugees on social media marketing at scale and at speed
Step 2
Find them a concrete job that pays them for their skills within Stepup.One
Step 3
As they develop their skills and become more competent, facilitate the Reskilled Refugees to find jobs on open job portals like UpWork.com
Step 4
Make sure the step by step guide is followed for all client interactions, postings, results and eventual payments
Step 5
Launch the idea of Reskilling Refugees on one marketable skill and scale it across all mature UNHCR camps
The Story of Kakuma Refugee Camp
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