Scilla Elworthy

Re-Imagining World Peace
30 Years
Business Plan for Peace
Role :
Chief Executive Officer

Executive Summary

Dr Scilla Elworthy turns vision into action: three times nominated for the Nobel Peace Prize for developing effective dialogue between nuclear weapons policy-makers worldwide and their critics, with the Oxford Research Group founded in 1982.

Peace Direct goes from strength to strength under brilliant young leadership, founded by Scilla in 2002 to fund, promote and learn from local peace-builders in conflict areas. Scilla was adviser to Archbishop Desmond Tutu and Sir Richard Branson in setting up ‘The Elders’, and was Awarded the Niwano Peace Prize in 2003.

Today her full attention is on developing Business Plan for Peace to shift humanity’s habit away from violent conflict, resulting from her 2017 book The Business Plan for Peace: Building a World Without War. Her TED talk on non-violence has been viewed by over 1,400,000 people. 

Business Plan for Peace shifts humanity’s habit away from violent conflict. We do this by helping people build the inner capabilities needed to prevent and manage violence and by engaging partners to connect and contribute to our core programmes:

• Architectures for Peace Supporting societies and their governments to develop national infrastructures to mitigate and prevent violent conflict

• Private-sector funding for SDG 16 Strengthening the private sector’s role in funding initiatives related to UN Sustainable Development Goal 16: Peace, Justice, Strong institutions

• Budgeting for Conflict Prevention Supporting defence and foreign ministries of NATO countries to assign budgets for conflict prevention

• Divestment from Weapons Working with wealth funds to encourage divestment from weapons production and trade.

Chosen from 25 tested strategies for preventing violent conflict in the book The Business Plan for Peace, we draw on decades of experience in fragile countries and in leadership that inspires a shift in behaviours and policies.

Key Objectives We Set Out to Achieve

Business Plan for Peace partnered with Stepup.One and provided us with an amazing opportunity to unleash our social media skills and our lumen5 skills for visual storytelling.

How did we do on those Objectives

  1. We had one of our refugee graduates create video content for BPP using Lumen5
  2. We prepared and executed a social media brief along with the CEO of BPP
  3. Dr Scilla had done many video chats with our refugee colleague to both encourage and brief us on their objectives
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