Expand · what if

What if the floor above knew your work?

Thirty of your people are inside. The people who decide have never heard of them. Five things that could change that.

Bring one account The first one

Back to the Expand story

Your thirty, on the ground floor
The floors. Your thirty are on the ground floor. Each what-if lights the floor above or the division next door.

One line a week

What if your thirty people inside each had one thing to say this week?

One line a week each: what their board said, the milestone worth a mention. Most weeks the line says nothing this week.

TodayYour delivery team talks about the project, and only the project.

Your thirty, on the ground floorOne line each

Tuesday to Friday

What if your CEO told their CFO about Tuesday’s result by Friday?

Two lines from the top, about a result the CFO had not heard. Not a review. Not a deck.

TodayGood news stays on the floor where it happened.

Your thirty, on the ground floorOne line eachYour CEOTheir CFO

The budget month

What if the next division’s budget month were on your calendar?

Every division plans in a different month. You hear a quarter before, with the name of the person holding the pen.

TodayYou hear when the supplier is already named.

Your thirty, on the ground floorOne line eachYour CEOTheir CFONext division

Told by someone they trust

What if the people who already rely on you told the floor above?

They would say your name to the floor above. Nobody asks them. We make the ask one sentence, at the right moment.

TodayYour references go to other companies, never to the floor above.

Your thirty, on the ground floorOne line eachYour CEOTheir CFONext divisionThe floor above

Never a new supplier

What if no division ever met you as a new supplier again?

The next room starts from the work you did for the last one, told by someone they trust.

TodayEvery division discovers you from scratch.

And thenYour best work is visible one floor up.

Your thirty, on the ground floorOne line eachYour CEOTheir CFONext divisionThe floor aboveWhere the budget is set

How it works

Agents watch and prepare. Your people decide.

When something happens in the account, one of your people gets one thing ready to say, to one person. They write it or they do not. Nothing is sent that a person did not choose to send.

Three questions sit on every prepared line: will this help them, are the facts right, is this the right time.

Explore the full methodology
Watch

Their results days, their appointments, their announcements, and what your own people inside report.

Prepare

One line, one name, one reason, ready for the right person on your side.

Decide

Your people write it or they do not. Most days the answer is nothing today.

Five minutes a day for you. Most days, nothing today.

One question for Monday

When did their CFO last hear from us about something that went well?

Ask the account team. If nobody can say, that is the answer.