What if they knew your name before the deal existed?

Forty who know you

What if forty of their executives already knew someone at your firm?

Former colleagues, old clients, people from the same business school. They already know one of yours. Nobody on your side knows who they are.

TodayYour first note to them is a cold one.

Without being asked

What if your CEO wrote to their CEO without anyone asking?

Their results, a new appointment, a speech. One line, ready on your CEO’s desk the same morning. Written or not, in a minute.

TodayYour CEO hears about the deal when the tender lands.

Their results day

What if their results day moved a hundred of your people before lunch?

At seven their results are out. By nine, a hundred of your people have one thing ready to say to one person they know. Most say nothing.

TodayResults day is a day like any other.

Useful first

What if the first thing they ever received from you was useful?

Three comments worth reading, one short note with a point of view, then a meeting. Ninety days of being useful before anyone asks for anything.

TodayThe first thing they receive from you is a request for a meeting.

The twentieth conversation

What if the first meeting were the twentieth conversation?

A year of small things: a comment, a congratulation, a note after a speech. When someone finally asks for a meeting, you are not a stranger.

TodayThe first meeting is the first contact.

And thenYour name is on the shortlist before the shortlist exists.

How it works

Agents watch and prepare. Your people decide.

When something happens in the account, one of your people gets one thing ready to say, to one person. They write it or they do not. Nothing is sent that a person did not choose to send.

Three questions sit on every prepared line: will this help them, are the facts right, is this the right time.