Emebet Tita is a Digital Financial Services (DFS) consultant, works with her family’s coffee roaster, ATITA Coffee, and is also a member of the Global Shapers Community, Addis Ababa Hub.

As a DFS Consultant, Emebet is working on projects to improve the state of financial inclusion in East Africa. At ATITA, she is working to promote value addition in the coffee sector and is involved in multiple aspects of the business from roasting coffee to branding, marketing, sales and customer service. As a Global Shaper, she is working on initiatives in her community, and the wider African continent, to drive positive change.