There are 3 ways you can step up
"When capital, goods, and money move so freely across the world, why is that we 185,000 refugees are stuck in a camp for more than 20 years. Can you help us get access to marketable skills and connect us to global opportunities?" challenged Mohammed Hassan, Refugee-Co-Chair, World Economic Forum, Davos 2019
Watch the 5 minutes that captures the essence of strategic large deals
We decided to Step Up and make contact with the Kakuma Refugee Camp
Jan 19
We selected five refugees along with Kakuma UNHCR authorities to be our pilot team
Feb 19
We designed and executed a step-by-step plan for training these five refugees in social media marketing
Mar 19
We practised these new skills by creating websites and social media pages for five Kakuma Schools
Apr 19
We ran many hackathons to reinforce the refugee's skills by bringing in experts from the field
May 19
Based on the hackathon results, we came up with a step-by-step guide for executing social media campaigns
Jun 19
We continue to simplify and reinforce each step by using world-class platforms like Hootsuite and BuzzSumo
We trained the refugees in the camp on social media marketing because of the exponential growth of its global appeal as a highly marketable skill. It can be executed locally whilst achieving measurable results that can be showcased.
Pilot team of refugees from Kakuma camp
Will you Step Up by giving them an opportunity?
Give them a job
Give them a job
Now anyone can step up by giving the refugees a job – just give them your hashtags and keywords to make them a part of your social media team for $100 per month
Support their project
Support their project
Support the refugees initiative to create a digital identity of the schools in Kakuma as well as bring world-class education to the children of Kakuma using Kolibri.
Join as a mentor
Join as a mentor
You can join as a mentor to help with their training and the execution of their jobs
How will the refugees Step Up and do their job?
We take hashtags, keywords and credentials as inputs and we follow a step by step approach to deliver a social media outcome.
Step 1
Input - Social Media Credentials
Output - Baseline of your social media profile using Hootsuite
Step 2
Input - Hashtags and Keywords
Output - Determine the Top 100 influencers based on keywords and industry using BuzzSumo
Step 3
Input - Client Inputs
Output - Identify the target audience that we want to go after using Hootsuite
Step 4
Input - Influencers
Output - Likes and shares of relevant content from the top influencers using IFTTT
Step 5
Input - Content
Output - Commenting and creating a point of view using Hootsuite
Step 6
Input - Pictures and Videos
Output - Curating the story and posting it using Canva
Step 7
Input - Creative
Output - Get original, start creating own content and start influencing using Canva
There are three pricing options to hire the refugees on a monthly basis
Basic
$
100
Ideal for getting started
- 1 user
- 3 social accounts
- 10 scheduled posts
Pro
$
150
Ideal for establishing brands
- 3 users
- 5 social accounts
- 15 scheduled posts
Business
$
200
Ideal for a Business
- 5 users
- 8 social accounts
- 25 scheduled posts
How will you benefit from this?
We would like you to treat the refugees in the same professional manner you would normally use with any of your social media professionals.
Executed by refugees
You will have direct visibility of execution by the refugee you have hired
Experienced mentors
Each refugee is supported one-on-one by an experienced mentor who has volunteered to coach them
Visible Outcomes
You can see the agreed outcomes in the projects page of the portfolio
Direct Payments
Your money is directly paid into the bank accounts of the refugees vetted and verified by UNHCR
Verified by UNHCR
All of the participating refugees are identified and certified by UNHCR
Technology Platforms
We use world-class platforms like Hootsuite, BuzzSumo, and IFTTT to deliver good results
Our Vision
Step 1
Master the science of training refugees on social media marketing at scale and at speed
Step 2
Find them a concrete job that pays them for their skills
Step 3
As they develop their skills and become competent, facilitate them to find jobs on UpWork.com
Step 4
Ensure client interactions, results and payments
Step 5
Launch and scale the idea across mature UNHCR camps
Our refugee graduates from @Step_up_One are making an amazing impact through their thinking, messaging and now through professional storytelling. Look at their work supporting the 16 days of activism @16DaysCampaign @jessphillips @K_IngalaSmith @EduCannotWait @RobertGordonUni https://t.co/VnALMzzkVY
Omar's Film School @omar_film
Just Say NO to violence against women and girls. Support for 16 days of activism. @IOMBangladesh @3mpereira @UNHCR_BGD @UN_Women https://t.co/yt4O8E8HAI
Just Say NO to violence against women and girls. Support for 16 days of activism. @IOMBangladesh @3mpereira @UNHCR_BGD @UN_Women https://t.co/yt4O8E8HAI
This man designed a sleeping-bag coat to help the homeless keep warm https://t.co/RSRPkFqJT7 #Innovation #PioneersOfChange Sheltersuit https://t.co/XM8FvtsmjT
Thousands of impoverished families have been displaced after Hurricanes Eta and Iota battered countries like Guatemala, Honduras, and Nicaragua just 2 weeks apart https://t.co/dJ3Trv1nL0
Drone footage of Quezon City, in the Philippines, shows the aftermath of Typhoon Vamco. The storm killed at least 42 people and displaced 350,000 residents https://t.co/oOcTeLI6ma
@AOC @ProjectLincoln You are a big inspiration for all of us @Step_up_One however We also love the videos from @ProjectLincoln. Do you have data that shows that they really did not deliver outcomes? What is the basis of your conclusions? It’s fair to ask questions but not fair to jump to conclusions!
We think it’s important the 70 million who gave their votes to @realDonaldTrump must be listened to, not just in rhetoric but in reality and policies. This will be one of the greatest challenges for @JoeBiden and @KamalaHarris for the next 4 years once they have tackled #COVID19
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