Re-Skilling Refugees and Connecting them to Opportunities that Pay Mohammad Hassan threw us all a challenge at Davos We stepped up and made contact with the Kakuma Refugee Camp We reskilled the refugees in the camp on Social Media Marketing Will you step up by giving them an opportunity?
"When capital, goods, and money move so freely across the world, why is that we 185,000 refugees are stuck in a camp for more than 20 years. Can you help us get access to marketable skills and connect us to global opportunities?" challenged Mohammed Hassan, Refugee-Co-Chair, World Economic Forum, Davos 2019
Watch the 5 minutes that captures the essence of strategic large deals
We decided to Step Up and make contact with the Kakuma Refugee Camp

Jan 19

We selected five refugees along with Kakuma UNHCR authorities to be our pilot team

Feb 19

We designed and executed a step-by-step plan for training these five refugees in social media marketing

Mar 19

We practised these new skills by creating websites and social media pages for five Kakuma Schools

Apr 19

We ran many hackathons to reinforce the refugee's skills by bringing in experts from the field

May 19

Based on the hackathon results, we came up with a step-by-step guide for executing social media campaigns

Jun 19

We continue to simplify and reinforce each step by using world-class platforms like Hootsuite and BuzzSumo
We trained the refugees in the camp on social media marketing because of the exponential growth of its global appeal as a highly marketable skill. It can be executed locally whilst achieving measurable results that can be showcased.
Pilot team of refugees from Kakuma camp
Will you Step Up by giving them an opportunity?

There are 3 ways you can step up

Give them a job

Give them a job

Now anyone can step up by giving the refugees a job – just give them your hashtags and keywords to make them a part of your social media team for $100 per month

Support their project

Support their project

Support the refugees initiative to create a digital identity of the schools in Kakuma as well as bring world-class education to the children of Kakuma using Kolibri.

Join as a mentor

Join as a mentor

You can join as a mentor to help with their training and the execution of their jobs

How will the refugees Step Up and do their job?

We take hashtags, keywords and credentials as inputs and we follow a step by step approach to deliver a social media outcome.

Step 1

Input - Social Media Credentials
Output - Baseline of your social media profile using Hootsuite

Step 2

Input - Hashtags and Keywords
Output - Determine the Top 100 influencers based on keywords and industry using BuzzSumo

Step 3

Input - Client Inputs
Output - Identify the target audience that we want to go after using Hootsuite

Step 4

Input - Influencers
Output - Likes and shares of relevant content from the top influencers using IFTTT

Step 5

Input - Content
Output - Commenting and creating a point of view using Hootsuite

Step 6

Input - Pictures and Videos
Output - Curating the story and posting it using Canva

Step 7

Input - Creative
Output - Get original, start creating own content and start influencing using Canva
There are three pricing options to hire the refugees on a monthly basis


Ideal for getting started
  • 1 user
  • 3 social accounts
  • 10 scheduled posts


Ideal for establishing brands
  • 3 users
  • 5 social accounts
  • 15 scheduled posts


Ideal for a Business
  • 5 users
  • 8 social accounts
  • 25 scheduled posts
How will you benefit from this?
We would like you to treat the refugees in the same professional manner you would normally use with any of your social media professionals.

Executed by refugees

You will have direct visibility of execution by the refugee you have hired

Experienced mentors

Each refugee is supported one-on-one by an experienced mentor who has volunteered to coach them

Visible Outcomes

You can see the agreed outcomes in the projects page of the portfolio

Direct Payments

Your money is directly paid into the bank accounts of the refugees vetted and verified by UNHCR

Verified by UNHCR

All of the participating refugees are identified and certified by UNHCR

Technology Platforms

We use world-class platforms like Hootsuite, BuzzSumo, and IFTTT to deliver good results
Our Vision

Step 1

Master the science of training refugees on social media marketing at scale and at speed

Step 2

Find them a concrete job that pays them for their skills

Step 3

As they develop their skills and become competent, facilitate them to find jobs on UpWork.com

Step 4

Ensure client interactions, results and payments

Step 5

Launch and scale the idea across mature UNHCR camps

We believe @Google Stories for @WordPress will be a hit in the coming months given its simplicity and power for narrating the story. Combine that with the scale of WordPress websites and the increased searchability from Google, that's powerful. Check out our story, we are live. https://t.co/PJpQqq9bC4
Step_up_One photo
Stepup.One @Step_up_One
When @Google can't find their own product in search, then surely it's new and their search algorithms are unbiased. Try searching for "Google Stories" and as of now, their product https://t.co/cY8ugC2nzB does not show up. We just went live with our story https://t.co/8zQN43Vo4Y https://t.co/gycQyhZQkb

@richardodurrant @BBCNews @Channel4News @SkyNews Many thanks @richardodurrant for your kind words. So far it has been a cosy journey with a small number of refugees. The real challenge starts now when we need to move from 5 to 50 to 500 to 5 million refugees. So yes, it would help if the big ones come to raise the awareness 👍

This is bloody amazing. Why can’t we have more stories like this in our news @BBCNews @Channel4News @SkyNews ???? https://t.co/YDTmWVf0g0

@picktang It's funny you say this. For nearly 18 months, this is pretty much what we have found. "Teaching Digital Marketing" through just digital does not work. Human touch is extremely crucial for getting it right.

Nujeen Mustafa is a Syrian refugee who fled the country and crossed Europe in her wheelchair in 2015, but where is she now?

https://t.co/oupBwII9Gp https://t.co/PFIgWgBzAH

It's been more than a year since we started our journey of reskilling refugees and finding them opportunities that pay. So far we have learned a thousand ways why some things did not work but we have also learned a few that worked like magic. One of them is @LumenFive videos. @wef https://t.co/czRVXhMvb7

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