Re-Skilling Refugees

Re-Skilling Refugees and Connecting them to Opportunities that Pay

Mohammad Hassan threw us all a challenge at Davos

We stepped up and made contact with the Kakuma Refugee Camp

We reskilled the refugees in the camp on Social Media Marketing

Will you step up by giving them an opportunity?

"When capital, goods, and money move so freely across the world, why is that we 185,000 refugees are stuck in a camp for more than 20 years. Can you help us get access to marketable skills and connect us to global opportunities?" challenged Mohammed Hassan, Refugee-Co-Chair, World Economic Forum, Davos 2019

Watch the 5 minutes that captures the essence of strategic large deals

We decided to Step Up and make contact with the Kakuma Refugee Camp

Jan 19

We selected five refugees along with Kakuma UNHCR authorities to be our pilot team

Feb 19

We designed and executed a step-by-step plan for training these five refugees in social media marketing

Mar 19

We practised these new skills by creating websites and social media pages for five Kakuma Schools

Apr 19

We ran many hackathons to reinforce the refugee's skills by bringing in experts from the field

May 19

Based on the hackathon results, we came up with a step-by-step guide for executing social media campaigns

Jun 19

We continue to simplify and reinforce each step by using world-class platforms like Hootsuite and BuzzSumo

We trained the refugees in the camp on social media marketing because of the exponential growth of its global appeal as a highly marketable skill. It can be executed locally whilst achieving measurable results that can be showcased.

Pilot team of refugees from Kakuma camp

🌱 Joelle Hangi

Paul Padiet

Yasmin Mohamed

Bahana Hydrogene

Nhial Deng

Will you Step Up by giving them an opportunity?

There are 3 ways you can step up

Give them a job

Now anyone can step up by giving the refugees a job – just give them your hashtags and keywords to make them a part of your social media team for $100 per month

Make it Count

Support their project

Support the refugees initiative to create a digital identity of the schools in Kakuma as well as bring world-class education to the children of Kakuma using Kolibri.

Make it Count

Join as a mentor

You can join as a mentor to help with their training and the execution of their jobs

Make it Count

How will the refugees Step Up and do their job?

We take hashtags, keywords and credentials as inputs and we follow a step by step approach to deliver a social media outcome.

Step 1

Input - Social Media Credentials

Output - Baseline of your social media profile using Hootsuite

Step 2

Input - Hashtags and Keywords

Output - Determine the Top 100 influencers based on keywords and industry using BuzzSumo

Step 3

Input - Client Inputs

Output - Identify the target audience that we want to go after using Hootsuite

Step 4

Input - Influencers

Output - Likes and shares of relevant content from the top influencers using IFTTT

Step 5

Input - Content

Output - Commenting and creating a point of view using Hootsuite

Step 6

Input - Pictures and Videos

Output - Curating the story and posting it using Canva

Step 7

Input - Creative

Output - Get original, start creating own content and start influencing using Canva

There are three pricing options to hire the refugees on a monthly basis

Basic

100

Ideal for getting started

1 user
3 social accounts
10 scheduled posts

Hire

Pro

150

Ideal for establishing brands

3 users
5 social accounts
15 scheduled posts

Hire

Business

200

Ideal for a Business

5 users
8 social accounts
25 scheduled posts

Hire

How will you benefit from this?

We would like you to treat the refugees in the same professional manner you would normally use with any of your social media professionals.

Executed by refugees

You will have direct visibility of execution by the refugee you have hired

Experienced mentors

Each refugee is supported one-on-one by an experienced mentor who has volunteered to coach them

Visible Outcomes

You can see the agreed outcomes in the projects page of the portfolio

Direct Payments

Your money is directly paid into the bank accounts of the refugees vetted and verified by UNHCR

Verified by UNHCR

All of the participating refugees are identified and certified by UNHCR

Technology Platforms

We use world-class platforms like Hootsuite, BuzzSumo, and IFTTT to deliver good results

Our Vision

Step 1

Master the science of training refugees on social media marketing at scale and at speed

Step 2

Find them a concrete job that pays them for their skills

Step 3

As they develop their skills and become competent, facilitate them to find jobs on UpWork.com

Step 4

Ensure client interactions, results and payments

Step 5

Launch and scale the idea across mature UNHCR camps

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Tweets 364

Following 4,950

Followers 0m

Likes 6,316

📚 Reskilling Refugees 💸 ·
@Step_up_One

Is it possible to solve the refugee crisis through Web 3.0 !

Is it possible to solve this without asking anyone to donate money !!

Is it possible that the refugees raise to the occasion to solve this for them !!!

https://t.co/s6GY4g3tcK

#Web3 for #Refugees #Socialimpact

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📚 Reskilling Refugees 💸 ·
@Step_up_One

"A mother is she who can take the place of all others but whose place no one else can take"
Happy Mother's Day!
#StepUpOne #happymothersday
#loveyoumom https://t.co/wCaZYAtjRo

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📚 Reskilling Refugees 💸 ·
@Step_up_One

Please join us in congratulating the https://t.co/XU93ITP5n5 team Kiza, Ali, Martha and James for landing a job with a Food and Nutricosmetics Company. #ReSkillRefugees #EmployRefugees #Digital #StepUpOne https://t.co/GMFYue4tKk

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📚 Reskilling Refugees 💸 ·
@Step_up_One

Wishing you a Happy Eid at https://t.co/XU93ITP5n5. May Allah bless your life with joy and happiness and open all the doors to success and may His choicest blessing fill your life with joy and prosperity. Eid Mubarak!
#StepUpOne #eid #eidmubarak https://t.co/1cvUn2fiv6

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📚 Reskilling Refugees 💸 Retweeted · Brian Chesky
@bchesky

Today, we’re announcing that Airbnb employees can live and work anywhere.

Our design for working at Airbnb has 5 key features:

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7286

📚 Reskilling Refugees 💸 ·
@Step_up_One

"I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spambots, and authenticating all humans". @elonmusk

This could be pivotal for https://t.co/XU93ITP5n5...
#ReSkillRefugees https://t.co/z2oFpElwyD

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