Step by Step Execution Plan:
- Baseline the social profiles using Hootsuite
- Identify the top influencers based on keywords, hashtags, and industry using TapInfluence or buzz sumo
- Identify the target audience that we want to go after
- Start with basics – like retweeting the top influencers
- Move onto commenting and creating a point of view on top of what is being said
- Get original, start creating own content and start influencing using canva
- Repeat the same set of steps and get better with every sprint
This project is being executed by Pascal, a refugee at the Kakuma refugee camp. Have a look at her story.
This project is being mentored by Fatuma, a veteran IT leader. Have a look at her profile.